The digital transformation of the commercial transportation industry is setting the stage for further innovation that promises to unlock new levels of freight efficiency, technology executives said.

“If we look at trucking and logistics today, I fundamentally believe that we are at a crossroads,” Lior Ron, CEO of Uber Freight, said at an Oct. 23 educational session during American Trucking Associations’ online 2020 Management Conference & Exhibition.

Ron made the case that the ongoing digitization of global logistics and the freight economy is “equivalent in terms of potential” to the most important innovations that have redefined transportation throughout history — from the first roads constructed thousands of years ago to the invention of the steam engine and the rise of standardized shipping containers. Click here to read the article