Solving the Puzzle of Transportation Dynamics: Carriers, Brokers, and Shippers
The freight industry is a constant flux of strategy and pivoting. The synergy between shipper, broker, and carriers is often at the forefront as that three-fold relationship drives the market. On this Ask Andy, we pull back the curtain on some of the inner workings of the constant up and down between shippers, carriers, and brokers.
In the past few years, the heightened need for carriers allowed pricing to adapt with some carriers using this as an opportunity to bring in additional revenue. Brokers constantly looked for the best deal while shippers looked to get their products to customers on time.
This pull between the three continues to ebb and flow bringing the market with it. That’s why relationships matter a lot in this industry as carriers, brokers, and shippers can establish that rapport with one another to make sure the needs of each are met.
When customers are looking to save money, they often lose some of the ancillary benefits of that previous carrier relationship. Reliability of the load getting to a location on time, tracking that load from start to finish or a host of other benefits often go overlooked simply because a company is trying to trim their bottom line.
In this never-ending chess game of freight, Gulf Relay continues to thrive as we navigate the market to provide the best service to our customers. It’s a tough game, but it’s one we’ve been succeeding at through thick and thin for decades.