You always remember the best things that happen in your life and the worst things that happen in your life. That special birthday when you were a child or the time you got that promotion at work, those positive memories can be recalled specifically because of their impact. Conversely, we also remember when a loved one passed away, that time you broke a bone or heard of a dear friend getting cancer. Specific moments define our memories and leave a lasting imprint on our lives. The same can be true in the customer/shipper relationship. One positive experience can last a lifetime of a relationship with a customer and so too a bad experience can forever impact that relationship in a negative way. Gulf Relay COO Andy Vanzant calls these “legacy moments” in a shipper/customer experience. When a company can come in and save the day by providing on-time delivery or accommodating a request in a crunch, that can forever change the relationship. So too when a load is messed up, not delivered on time or didn’t meet the customer expectations, that too can influence the business relationship. That’s why at Gulf Relay we work hard to ensure we are getting the job done right. We listen to the needs of our customers to overcome the challenges of keeping their businesses running smoothly in a difficult market. Each moment and each load matters.