The Relay

– Episode 17

How Technology and Communication Fuel Efficiency with Rhaya Reynolds and Maddie Cook

In this episode of the Relay, Rhaya Reynolds, Driver Recruiting Manager at Gulf Relay, sits down with Maddie Cook, Director of Customer Success at Gulf Relay. In this conversation, Maddie shares her background in the trucking industry and what led her to Gulf Relay. Rhaya and Maddie also discuss the obstacles faced by Gulf Relay in the industry today such as the scarcity of drivers and the necessity for effective communication among various teams. They also talk about the influence of technology on the transportation sector and how Gulf Relay employs technology to streamline operations, enhance communication, and provide real-time updates to both customers and drivers. Don’t miss this great episode!
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Highlights from this week’s conversation include:
  • Maddie’s background and experience in trucking (0:55)
  • The conveyor belt of logistics (2:10)
  • The challenges of an oversaturated market (4:39)
  • Handling challenges in a slower market (6:19)
  • Advice for newcomers in the transportation field (7:44)
  The Relay is a podcast produced by Gulf Relay. Each episode, we dive behind the scenes of our operations, teams, and industry. From the unique challenges of the job to anecdotes about life on the road, our guests will provide a window into a profession that is crucial to our economy and way of life. Let’s hit the road!

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